Tips on How to Write a Press Release

A press release is a write-up that gives the company a positive corporate image. It highlights the unique points of the company giving it an edge over the other competing companies. However, if you're going to write a press release make sure that there is value in the story and it is newsworthy. Remember , your goal in writing a press release is to get it published to be able to get a coverage and to raise awareness among your targeted audience according to marketingdonut.co.uk.

Writing a press release is also like writing a news article, but press releases can be written in different styles. It doesn't need a lot of sentences for each paragraph. For beginner press release writers, here is the guide.

1. Make an Attention-Grabbing HEADLINE.

Just like any other titles, it should be catch the attention of the readers because it is the very first part that the readers would set their eyes upon. If you have a successfully created an irresistible headline, your readers will probably read everything.

Use words that are strong and irresistible. You can visit Goinswriter for a detailed discussion on headline writing using the right formula and words. However, when press releases are sent to be published, editors usually edit the headline.

2. Keep the LEAD short and substantial.

The lead does not necessarily contain the 4W1H (who, what, when, where, and how). It usually contains the what and how details. Other details like the who implemented it, or who was involved is also vital.

Let's take this as an example:

Company B conducts music festival concert to raise donations for landslide victims in Korea.

The lead should present the facts that would tell your readers the story already.

3. Use appealing QUOTES.

Use quotes from the side of the customers, beneficiaries, the implementing team (usually from the executive team), and from partners. These quotes build context around the announcement from the press release and give the readers the idea how it has affected the industry, community, and/or the market.

4. Provide CONTEXT

Include relevant information that CAN be considered important by the readers. In this part, you need to write first the most important information to the least important information aside from those that you have already written. You can use quotes in this section.

Just like feature-writing, you need to have the wit to be able to write an effective press release. There are several other styles of writing press releases. This is just one of the several and it's the basic.